Perfectly balanced, entertains everyone brilliantly

Bringing out the depth and detail in every scene. With extreme brightness and astonishing contrast, our TV delivers truly exhilarating pictures that are sure to entertain and delight all. Our theatre-like sound powered by Acoustic Multi Audio ensures what you see and what you hear are perfectly matched and you can enjoy an almost endless library of apps & content via the intuitive Google TV platform.

Remarkable contrast. Professional monitor core technology.

Puts you right in the scene. Similar to the backlight control core technology in our master monitors (professional monitors), XR Backlight Master Drive with a unique local dimming algorithm controls thousands of LEDs accurately for impressive contrast.

Unmatched realism with XR Processor

Powered for precision. Our XR Processor features a scene recognition system that detects and analyses data with flawless accuracy, then optimises the picture for ultimate realism.

Over a billion vivid, real-world colours

See the world's colours with all the vibrance of real life. Our XR Triluminos Pro™ reproduces over a billion of them with the subtle differences from saturation and hue that enables natural shades in every detail.

Crystal clear pictures, with even fast-moving action staying smooth, bright and crisp

XR Clear Image uses a custom database to intelligently convert your favourites to near 4K. Noise is minimised by XR Clear Image through zone division and dynamic frame analysis.

XR Motion Clarity™ analyses movement across several frames and precisely synchronises the backlight with on-screen motion so you see clear, bright images, however fast the action.

Edge-of-your-seat sound, cinematic and dramatic

Sit back and enjoy expansive cinema-like sound with Acoustic Multi Audio™. With two powerful side-mounted speakers reproducing clear sound from the screen, your family and friends will feel like they're at the cinema.

Intelligent processing upscales ordinary stereo sound to extraordinary 3D surround. Be immersed.

Our 3D Surround Upscaling creates virtual surround from above and the sides using just the TV speakers. Even 2ch and 5.1ch audio is upscaled to immersive 5.1.2ch sound. Moreover, Dolby Atmos® and DTS:X support provides unforgettable spatial sound.

One Slate. Sophisticated from everywhere.

Totally unified. Our One Slate concept fuses screen and bezel into a single slate, minimising distractions and maximising your experience and a 4-way stand delivers flexibility to suit all furniture and living rooms design.

Entertainment you love. With help from Google.

Google TV™ brings together movies, shows, and more from across your apps and subscriptions and organises them just for you.

Browse 400,000+ movies and TV episodes from across your streaming services, all in one place and organised into topics and genres based on what interests you.

Incredible home cinema experience. IMAX Enhanced, Dolby Vision® and Dolby Atmos®

Experience truly unforgettable movies at home. Our TV supports the rigorous standards of IMAX® Enhanced, DTS:X®, Dolby Vision® and Dolby Atmos®, for an unbelievable atmospheric and immersive viewing experience.

Eco Remote. Easy to find, clean and use anytime.

Controls everything. Our compact Eco Remote uses approximately 80% recycled plastic. Yet it's easy to clean with a flush surface and polyurethane coating, and controls your connected devices.

Keep brightness. Save Power.

Screen brightness optimised to your room with ambient light sensing. As our XR Backlight Master Drive contr

• General Information
• • Manufacturer
  • Sony Corporation
  • Manufacturer Website Address
  • http://www.sony.co.uk
  • Brand Name
  • Sony
  • Product Line
  • BRAVIA 7
  • Product Type
  • Smart LED-LCD TV

• Warranty
• • Limited Warranty
  • 3 Year