A closer look at the new Pride Edition Sport Loop.

Pride script woven into the strap

Made with pride, featuring vibrant colours that honour the strength and inclusivity of the LGBTQ+ community

Matching animated Pride watch face

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Apple is proud to financially supportLGBTQ+advocacy organisations

Inspired by the strength and inclusivity of the LGBTQ+ community, the Pride Edition Sport Loop displays a vibrant gradient that unites the core Pride flag and five new colours: Black and brown symbolise marginalised LGBTQ+ communities of colour, as well as those currently living with HIV/AIDS and those who have passed away from it. Light blue, pink and white honour trans and gender non-conforming people.

Utilising the Sport Loop form, the strap features a double-layer nylon weave composed of soft and breathable textile loops. To create the Pride script, some of these textile loops were removed, resulting in a three-dimensional texture you can see and feel. On the reverse side, the attachment loops are securely anchored for superior durability. The hook-and-loop fastener allows for quick and easy adjustment.

• General Information
• • Manufacturer
  • Apple, Inc
  • Manufacturer Website Address
  • http://www.apple.com/uk
  • Brand Name
  • Apple
  • Product Type
  • Smartwatch Band